The Maxi Card is a small travel guide, complete with hotel photos, description of the available services, map of the historical centre, which is meant to accompany the tourist during its journey in the city, provided with itineraries to visit museums and monuments,useful tips on how to move around and shopping advice. The Maxi Card is sponsored by prestigious companies and it represents a successful business venture other than being a functional gift for the tourist, also it will be kept as a memory at the end of the trip and eventually shown to relatives and friends, who are likely to become future clients.